Sitting on a pile of junk that you can’t move on e-Bay or Amazon? “Which?” magazine recommends that you go out and buy some fake reviews.
This isn’t quite and exactly how they phrase their advice but it is the nub of the point being made:
Fake reviews make people twice as likely to buy poor-quality products – even when reviewers admit they were incentivised to boost ratings, a study by Which? has found.
The consumer watchdog said that products it had given its lowest ‘Don’t Buy’ recommendation were bought more often when given inflated ratings on online marketplaces.
The findings come as the Competition and Markets Authority announced last week that it is launching an investigation into misleading reviews on online shopping sites.
That is, fake reviews actually work. Therefore you should go and buy some for why wouldn’t you do more of what works?
As to the Competition and Markets Authority review we already know what that will say now, don’t we? Te providers of the reviews are, for that modest price they charge, delivering value. Therefore no fraud is taking place and it’s just fine for the business to continue.
At least that’s how it should turn out at least…..