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It is a business truth universally acknowledged that if all the current practitioners are insistent upon moving up market then there’s an opportunity for a new market entrant to appeal to that lowest level of consumers. Tesco moving away from pile it high and sell it cheap provides the opportunity for Aldi and Lidl to occupy that former space. The Monkees releasing an album where they didn’t use session musicians led to the space for more boy bands. So it is with the booze’n’sex model for teenage holidays:

Ayia Napa has warned boozy lads holidays they are not welcome at the Cypriot hotspot as it sets its sights on becoming “the most cosmopolitan tourist resort of the Mediterranean”.

The coastal town developed a reputation for drunken debauchery from the 18-30 crowd in the Nineties, with groups of young men and women, often stag and hen dos, cavorting into the small hours.

But no longer.

The mayor of Ayia Napa, like his counterparts in resorts such as Magaluf, Ibiza and Hvar….

They’re all trying to do it, they’re all moving away from that model. Which gives an opportunity for someone else to supply that very market. After all, Darren and Darleen do actually need a gutter to throw up in for a week a year and there’s money to be made from providing it.

One would need a beach, an airport and not a great deal else. Well, OK, cheap booze is going to be necessary too but there’s a trick to be played there. One way, a very useful way, to make sure that the teens stay in the place they’re put is to have a differential regime for booze taxes. That means locating our resort corral in a high tax country, but then make booze duty free within our target location. And only booze served in a bar, no take outs. The higher the booze taxes in the surrounding area the stronger our fence.

High tax country, beach, airport, Spitzbergen it is then.

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Twatting on Tim
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Regarding Norway: I read this book between the death of the MP Jo Cox and the announcement of the European Union referendum results. This was not a good week. My spirit needed replenishment. George Lakey’s book provided it. Here, Lakey combines historical analysis, economic data and interview-based opinion to produce something that delivers much more than each of those could do in isolation. As a result, Viking Economics tells a story of economic change and the foundations on which it was built at a time when it is so obvious that such narratives are desperately needed in modern political discourse.… Read more »

Bloke in Cyprus
Member

Tl:Dr

Bloke in Cyprus
Member

I actually went to ‘Napa last year for a long weekend… ’tis only an hours drive from me and I’d never been.

What an utter shit hole!

I think it is some way off from becoming anything other than a destination for Darren and Darleen!

Bloke in North Dorset
Member

I feel very, very old.

When I was posted to Cyprus in ’76 (9 Sig Regt at Ay Nik) ‘Napa was a little fishing harbour with an excellent restaurant that did a sea food meze to die for. No hotels within about 5 miles. While I’m at it Fig Tree Bay was just two restaurants which were OK.

bloke in spain
Member
bloke in spain

Unfortunately, Tim, your project collides with reality. If you go into any of the bars or clubs the youngsters prefer to get lathered, they not actually cheap. The dive of choice in our town doesn’t sell anything under €5. Even soft drinks. Anything much more than a half of Spanish piss-water’s more like €8 with cocktails being much more. And that’s despite being able, for the price of a mojito in the supermarket along the road, being able to buy a couple bottles of rum, half a gallon of soda, a kilo of limes, a 3 kilo bag of crushed… Read more »

bloke in spain
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bloke in spain

Oh, and those get themselves invited to my garden parties.

bloke in spain
Member
bloke in spain

Sorry. Comma in the wrong place there. Supermarket only sells readymade mojitos in expensive bottles containing very little alcohol. Put the error down to this being the Saturday morning after Friday night.

Bloke on M4
Member
Bloke on M4

This sort of thing always strikes me as a reaction from the sort of people who run the council who don’t want it to be a “ghastly” place. It’s like the mayor of Amsterdam wanted to “clean” the place up and bring in a better class of tourist. But other than the Anne Frank House, there’s not much worth seeing. People go there because they can smoke weed and watch women do things with ping pong balls. I’m not saying there aren’t costs to having the club 18-30 lager drinking crowd, but you’re going to get new costs to keep… Read more »

Bloke in North Dorset
Member

Its a story as old as the hills. The guy who took over my father’s pub in ’77, which CAMRA had described as the haunt of quarry men or something similar, was determined that he could go up market and attract the G&T set, despite being warned there wasn’t one. He duly set about upgrading the pub and making the after work crowd, who turned up for a few pints and game of dominoes wearing their coveralls, unwelcome so they went off somewhere else. The weekend evening crowd of noisy, but peaceful, heavy drinkers were also made unwelcome. The G&T… Read more »

Pcar
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Pcar

If the mayor of Ayia Napa wants to go up-market, their choice and will then be competing with all the other middle-class Cyprus resorts so lower prices for middle-class.

Has the mayor asked Ayia Napa hotels & businesses if they agree?

As BiND alludes to, if you have a profitable captive market cater for it, don’t snobbishly reject it.

Spike
Member

The publicans probably know that and want to cater to their clientele. It is the mayor who wants to be the mayor of a more upscale town. Too bad it couldn’t be him relocating, rather than all the town’s reliable customers.