Just why would a woman who makes expensive clothes be against fast fashion? Because Stella McCartney makes expensive clothes perhaps? After all, no one really does like people coming in and selling a reasonable substitute to their own production for just spit now, do they?
The deal to be concluded in Biarritz at the weekend comes as the global fashion industry faces an unprecedented backlash from young people concerned that it is contributing more to climate change than the aeronautical and shipping industries combined. Without action, the industry could account for a quarter of the world’s carbon budget by 2050.
Well, yes, but if we’ve a carbon budget then we should be using that to produce the greatest utility for that budget. And if human desires are best served by using that budget on cheap clothing then so be it.
Clothes must be designed differently, worn for longer and recycled as much as possible to stop the global fashion industry consuming a quarter of the world’s annual carbon budget by 2050. Fashion designer Stella McCartney condemned her industry as “incredibly wasteful and harmful to the environment” as she joined forces with round-the-world sailor and environmental campaigner Dame Ellen MacArthur to call for a systemic change to the way clothing is produced and used.
And isn’t it just a surprise to find a woman who makes €235 t-shirts (Jeebus, €235?) whining about people who make €1 ones?
Shocked, shocked, to find such behaviour going on.