Copyright: Public Domain / Used With Permission

Every society does, at times, lose its mind. Here we’ve a lovely example of ours doing so right now. There are plans afoot to ban two for one, or Bogof, deals on biscuits.

There’s the obvious point that aren’t we in a lovely place? There are no serious problems to worry about and the very expensive resources of government can be directed at such trivia. Usefully we might ponder, in fact, whether we need quite so much government if this is the sort of nonsense they’re going to spend our cash upon.

But rather more importantly this just isn’t going to work:

Curbs on junk food adverts and two-for-one deals for biscuits and cakes are being drawn up in Downing Street as Theresa May prepares for a U-turn on obesity, The Times has learnt.

Nope, simply won’t work at all:

Public Health England told brands from Tesco to McDonald’s yesterday to cut calories in sandwiches and ready meals by 20 per cent as it declared that “Britain needs to go on a diet”. It reiterated the view that reducing children’s exposure to junk food advertising and ending promotional deals on unhealthy products are the two most important measures to fight child obesity.

For what is a promotional deal?

No, seriously, what is one? We might think that we can identify such but we can’t.

So, to move slightly away from biscuits and cakes and to something we’ve noted just recently about sweeties and chocco bars. Starting up any new adventure leads to, always, a certain concentration upon the outgoing expenses of a household. Thus there’s been a little examination of the shelves of Lidl and Aldi in recent times rather than just splashing the cash anywhere. At which point, something noted.

Mars produces Mars bars, Snickers, Bounty, Milky Way and so on. Think it’s Lidl which has own brand copies of each available individually and also in multipacks. The Lidly stuff is significantly cheaper, well less than half the price, of the branded items.

OK, great, that’s capitalist competition for you, Huzzah!

But this does mean that we’re about to make illegal Mars making the price of their choccos the same as the rough equivalents from Lidl on a temporary basis through discounting. But we’re not going to ban Lidl from continuing to make their versions available at less than half the price of those of Mars.

This is lunacy. It’s also entirely ineffective.

At which point what we really should be doing. Cutting government back to a size where it doesn’t have the resources to try something so damn stupid. Say, a 50% cut in all tax rates immediately should do it.