Categories: Brexit

So Facebook Isn’t Being Used To Steal The European Elections Then

You’ll recall how it was all the Russians, or black money, or illegal spending, or Facebook, or summat, which led to the referendum result where the establishment Remain view lost. Carole Cadwalldr’s been telling this all year now, so it must be true. If only there were some way that we could test this. Facebook advertising – paid for by whomever – undermines democracy and allows the wrong peeps to win, does it?

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]The upstart pro-EU political party, formerly known as the Independent Group, spent £87,000 on Facebook adverts in the seven days up to Wednesday, becoming the biggest single political advertiser on the social networking site, following predictions it could fail to elect a single MEP and faced with the potential resignation of the party’s interim leader, Heidi Allen.[/perfectpullquote]

The largest – in this week at least – Facebook advertising spend doesn’t look like stealing the election really.

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]The Brexit party has focused on going viral of its own accord, while only spending £20,000 on adverts.[/perfectpullquote]

The people who are going to win the election have been spending relative peanuts on Facebook advertising.

Hmm, gosh, maybe Facebook advertising isn’t the death of democracy after all? But if that so then where does that leave those who would insist the referendum result was all wrong? Stolen even? Thankfully it leaves them in the dustbin of history….

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Tim Worstall

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  • If only there were some way that we could test this.

    A very sensible request!

    Unfortunately, the way left-wing activist snowflakes think is:

    1 - I am right.
    2 - I did not win.
    3 - So there must be something inherently wrong with the system
    4 - Therefore, change everything in sight until I do win.
    5 - Then, by definition, that must have been what was wrong....

  • I don't know why the left has such a belief in the power of advertising. Junk food, tobacco, anything they disapprove of, has to be prevented from advertising to the poor vulnerable people who are such suckers for a slick ad. These days we are bombarded with ads from all sides. We have been for years. We build an immunity. There are TV ads I like and admire for their originality and style, but I couldn't tell you what product they are for.

    • It's because they are susceptible to advertising so think everyone else is... you read all the time how the "establishment" told people to do X and they were only following the trend... No thought or research needed - just do as the "establishment" tell you... That way you can't be wrong...

      For Establishment read today's favored bad thing - doesn't have to be true, as long as someone told you it is...

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Tim Worstall

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