That the short haul airline business is going through a shakeout is obvious enough. That this shows we’ve a competitive industry is also obvious enough. If people aren’t stretching the envelope and thus – often enough – failing then we’ve an absence of both competition and innovation.
So, in a horribly competitive industry undergoing consolidation by bankruptcy, what’s the case for Ryanair?
[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””] Ryanair’s PositionThis isn’t definitive of course. No one person’s opinion, if you’re not the Senior Lecturer, is. But it is I think a good place to be starting from.
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That really depends. "Owned" usually means high percentages of debt to value, rarely simply owned. And leasing companies are usually unlikely to just pull an aircraft from an airline. They will usually renegotiate prices and terms, particularly in a market where airlines are failing and they may not be able to place an aircraft. Lessors might also be willing to reduce your fleet if they can place an aircraft and so help you cut unprofitable routes quickly and cheaply.
Where Ryanair wins is its ability to shift aircraft around a large network of bases. It can reduce exposure to underperformed markets and increase exposure in better markets in ways most others cannot.