It’s entirely true that Ukip was never really known for the gloriousness of the graphic design used. There are those of us who still shudder at the thought of the purple octopus eating Europe for example. Not at the thought, the tentacled monster consuming the continent, but at the purpleness. Still, there’s a certain wonder at the decision to change the logo – after all, the party won, we’re leaving the EU and that’s what the aim and purpose was all along. It’s also the only combining reason the varied interest groups voted together for the party. Now the issue has been won at the referendum support has rather, umm, dropped back shall we say.
But this is a fun little story about all that. Proving that there is a certain sense of commercial nous still extant:
A UK Independence Party official is demanding compensation after the party’s new leader axed the lion logo and brought back the traditional pound sign.
Jayson Lomax-Hargreaves, the chairman of a Ukip branch in Leigh, said he has been left with £500-worth of T-shirts, mugs, hoodies and keyrings featuring the lion.
Mr Lomax-Hargreaves said he paid for the stock in January after checking with the party’s headquarters that lion would continue as the logo.
After asking the party to reimburse him for the redundant stock, Mr Leigh-Hargreaves said he was told in an email by an official to “sell it on as limited edition”.
Limited edition? Yes, a useful thought and as above, showing that there’s a certain connection with reality there. For that is what you do with end of line stock. Attempt, at least, to sell it as something soon not to be available and only discount if that doesn’t work.
Interested parties should contact Mr. Leigh-Hargreaves….
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Try and pound some sense into him.
Not much commercial sense in this guy or UKIP itself. He bought new UKIP stock in January even when it was clear that the party was going down the drain financially. And now he thinks the party is going to send him money when it's on the verge on bankruptcy, and struggling to even pay the heating bill.
The purple and yellow pound logo is distressingly reminiscent of quintessentially 80's bargain stores like Poundstretcher or What Every Woman Wants.
However, it does what it needs to do, which is give a clear visual identifier for the party. The good colours - red, blue, green and yellow/orange - are already taken by other political parties so Ukip's choices were limited to purple or something even more horrific, such as see-your-doctor maroon or strangely brown.
If trading standards forced party brands to be honest though, Ukip's logo would be a bunch of ferrets fighting in a sack. Labour's would be a rainbow coloured hammer and sickle, and the Tories would be a white flag.