Categories: Business

Go Woke Go Broke (Fruit Flavoured Edition)

From our Swindon Correspondent:

So, Apple Music have decided to not only make some vague virtue signalling corporate tweet about  the George Floyd situation, but to actually change what they supply to people. Instead of some normal features people get, they’re changing what people get. According to Verge:”Apple Music’s regular Beats 1 radio programming has been cancelled 9to5Mac reports, and it is instead promoting a streaming station that celebrates music produced by black artists. Its regular recommendation and radio tabs are showing a single playlist called “For Us, By Us.”

The wokies might like this, but reading the thread (and Twitter is more woke than most), people are generally not happy. And not because they’re massive Klan racists, but well, because they paid for a service. Maybe they like listening to a classical radio station rather than hip-hop (because I’m certain that “music produced by black artists” won’t include Jessye Norman singing Wagner). Maybe they want traffic updates from WXKC Hoboken on their drive to work.
Most people out there are perfectly nice people but not woke. They probably aren’t racists, but don’t make much of a performance of it. They might, in truth, be more integrated with black people than wokies who tend to be from very white areas, and work in very white offices (there really is a non-white person in this photo of the Guardian offices, if you look closely). And they probably don’t care for people forcing down their throats that they’re all white supremacists.
It’s also the sort of thing that can break inertia for people. Maybe they decide to get around to installing iHeartRadio and cancelling their Apple Music, which they’d been meaning to do for a while.
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Tim Worstall

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  • I do agree with your sentiments here. I want to listen to, or in my case read, what I want to read. Other people are welcome to enjoy what they want. I don't want to be forced to 'enjoy' it also.

  • Yes indeed. This is why it is a canon of retailing, and of spectator sports, not to get involved in religion or politics: Every paying customer should feel welcome. The bad message here is not that the person with darker skin should always prevail (even if he is passing a bad $20, refusing to enter the squad car, and resisting arrest), but that this should be everyone's top priority (like wearing a Covid mask a full month after flu season is over).

  • Might be interesting to see the % of content by ethnicity of the artist and compare that the % played by ethnicity of the artist and similarly for the gender, don’t want to discriminate after all

  • After months of nPower refusing to actually turn up and read my meter to confirm my customer readings, it was the £1300 electricity bill that broke my inertia. How on earth is a radio and a cash register using £250 of leccy a month?

  • Apple's property to f***K up as they wish! There are alternatives. We in Australia, for example, have the much admired, cherished, unbiased and all-round national institution that is the ABC; paid for by the public purse.

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Tim Worstall

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