A useful thing to keep in mind about being in business is that you’re attempting to be the anti-economist. Everything that the standard textbooks say about how competitive markets work to maximise human well being and utility – you’re trying to subvert all of that. That’s how you might make economic profit, the aim of your being in business in the first place.
One great way of doing this is market segmentation. Sure, there’s a “market price” out there.…See More