Realist, not conformist analysis of the latest financial, business and political news

So, How Does Avon Sell Anti-Cellulite Cream Then?

That cellulite is a normal part of the human condition is entirely true. As is underarm hair, body odour and snaggly teeth. We, in reverse order, have orthodontists, deodorants and razors to deal with those latter – should we or should we not have something to deal with the first?

True, our answer will differ if we’ve something that does actually deal with cellulite rather than an endless series of things that don’t but people can be persuaded to buy. Or at least potentially we might reach a different answer. Our answer about the desirability of coffee enemas or chemotherapy for cancer is, after all, different.

And yet, yet, what’s a cosmetics company supposed to do?

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””] Cosmetics giant Avon USA has apologized for an anti-cellulite product after the ad campaign was accused of “shaming women”. Actor Jameela Jamil had criticized the ad, which features a seated woman in shorts and tank top with the caption “dimples are cute on your face (not on your thighs),” on Saturday afternoon on Twitter. “And yet EVERYONE has dimples on their thighs, I do, you do, and the CLOWNS at @Avon_UK certainly do. Stop shaming women about age, gravity and cellulite. They’re inevitable, completely normal things. To make us fear them and try to ‘fix’ them, is to literally set us up for failure.” [/perfectpullquote]

Sure, cellulite is normal. Some number of women who have it desire not to. Creams and potions to get rid of it exist at some unknown but not high level of effectiveness. Even an ineffective remedy though, there’s still that potential pleasure at trying to do something about it – akin to the lottery argument, sure, people lose money but there’s the pleasure of thinking you might win.

So, given all of this what is Avon supposed to do? Not sell anti-cellulite cream? Sell it but not advertise it? The way we tell people off for advertising razors? Or dentistry?

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5 years ago

The default gut-reaction today when threatened is to apologise. Unfortunately I cannot find a link to that most appropriate of responses issued by the editor of Private Eye.

5 years ago
Reply to  Shadeburst

I believe you’re thinking of Arkell v. Pressdram 1971

Jonathan Harston
Jonathan Harston
5 years ago

…or even this bizarre invention called “washing”. It’s only been around for a few thousand years, it might not have penetrated to the continent yet.

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