Amazon’s Latest Kindle – Only £70 Including Front Lighting

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Amazan has updated the Kindle line again and the latest – as with all the others of course – offers access to those millions of titles without having to carry a library around with one. The main upgrade to this entry level model is that it includes front lighting now:

Amazon has launched a new Kindle featuring a front light, marking the first time the illumination tech has been included in the firm’s entry-level ereader. It replaces the ereader with the same name (but no light), while witnessing a price rise to $89.99 (£69.99, AU$139) – the previous Kindle was $49.99 (£59.99, AU$109). You’ll be able to adjust the level of brightness on-screen, allowing you to find the most comfortable level for your surroundings.

All-new Kindle | Now with a built-in front light—with Special Offers—Black

That’s not all there is to it, of course:

Updated with the latest e-ink technology, the Kindle’s 6in display has the same 167 pixels per inch screen density as the old one, which is just over half the resolution of Amazon’s crisper and more expensive Kindles, but has improved contrast for easier reading. The new Kindle also ditches the infrared-based touch system for a more modern capacitive touchscreen, the same technology used in smartphones and Amazon’s Kindle Paperwhite, which should be more responsive and less prone to errant swipes.

It’s not available quite yet, but orders can be made now to ship in a few week’s time:

The new Kindle will ship on the 10th of April, when it’ll also be available from Argos, Dixons, John Lewis, Littlewoods and Very.

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thammond
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thammond

So where does the ability to carry around in your handbag more books than you could probably ever read come in the GDP and productivity stats?

timworstall
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timworstall

In “hedonic adjustments” and not very well if we’re honest about it.