From our ever popular series, Headlines In The Guardian We Can Answer:[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Shunned by hipsters, adored by local Scots, they’re the fringe’s biggest show. How did this retro cocktail of cheesy euphoria become such a phenomenon?[/perfectpullquote]
Although, to be fair, this should be filed slightly differently, under subheads in The G etc.
As to why the answer is equally obvious. Art is challenging, disruptive, meaningful. Cheesy euphoria is what those in the arts world call what people like.
And that what people in the arts world think we should like is rather different from what we do like tells us more about those in the arts world than us.