From our Swindon correspondent:
— Tom Morello (@tmorello) February 11, 2020
Tom Morello is the lead singer of Rage Against the Machine. Their political opinions are roughly like your teenage communist ones, only you grew up.
I mean, what’s the real problem with scalping? You got paid. “but the fans didn’t get the tickets”. How do you know that someone willing to pay $500 isn’t a bigger fan than someone who paid $125? We’re not kidding ourselves that people going to see Rage Against the Machine are “the kids”, are we, rather than middle-aged accountants?
But I can’t quite figure out why the gig industry can’t get this right. The likes of airlines manage it, adjusting flight prices based on demand. Advanced tickets on railways are basically about soaking up when trains are quiet. Couldn’t this be done by dutch auction? Tickets go on sale at $500 and you see if there’s some left and if so, drop it to $400? It’s not like people are camping out at the box office to buy tickets any longer. It’s all done via the internet.