From our Swindon Correspondent:
From the FT
Bespoken Spirits, founded by materials scientist Martin Janousek and entrepreneur Stu Aaron, has won awards in blind tastings with drinks made by exposing alcohol to “micro staves” of different woods under pressure, in what they likened to a “Nespresso machine on an industrial scale”.
“Those quality definitions of whisky protect the reputation of whisky as a traditionally aged product, and other spirits produced with other techniques should be labelled in a way which doesn’t take unfair advantage of that reputation,” it said.
“The SWA will take action all over the world to stop the sale of products which seek to compete with Scotch Whisky as ‘whisky’ but fail to meet the legal requirements of the country of sale.”
If they can just do Cognac next, because I’d like to drink stuff as good as Hine XO for a fraction of the price, thanks.