From our Swindon Correpondent:
A government PR blitz will use billboards, posters and television and radio adverts in an attempt to change people’s attitudes to recreational drugs. They will carry graphic details to highlight how wealthy cocaine users are helping to fuel Britain’s growing epidemic of violent crime and gang warfare.
The decline in drink driving was because of the introduction of the The Lion Intoximeter 3000 breathalyser in 1983, which was so much more accurate and reliable than previous versions, to the level where it could be used as evidence in a court of law. That made it good enough to arrest people and take them to a station for a test. What had happened before was that the police would generally not arrest. A few words with a driver, unless they were clearly steaming drunk.
What started to happen is that people found themselves unable to get to work so easily, or losing their jobs, or a curtailed social life. Over time, their families, friends and colleagues noticed people getting nicked for it.