There seems to be more than a small gap in the understanding of what it’s all about here. The latest concern is that fast fashion is destroying the planet. Therefore – well, therefore something very stupid indeed. We’ve this for example:
A cross-party report has found that people today buy and discard clothes faster than ever, and it means we get rid of more than 1m tonnes of clothes a year, with £140m worth going to landfill every year. The implications of this are so bad that there have been recent claims that the fashion industry can be listed alongside the oil industry as one of the five most polluting industries in the world.
The major implication of this is that far too many people are idiots. As we’ve already remarked elsewhere:
That’s from Mary Creagh and the correct response is “To whom?” Those clothes being landfilled are worth £140 million to whom that is. They’re not worth £140 million to those who threw them away because they’ve just thrown them away – a fairly clear valuation of zero. They’re not worth £140 million to anyone else either as if they were then people would be collecting the clothes so as to gain that value. Outside government circles £140 million is still more than small change after all.
The £140 million valuation is drivel. But Dear God this gets worse:
Consumer attitudes need to shift. But the change needs to be led by brands that are constantly producing fast fashion and persuading shoppers to buy it. There needs to be more government pressure on fast fashion brands, and rigorous checks, to ensure they have no choice but to slow down their production. Only then will the term “fast fashion” begin to hold the same associations as “plastic bags” – and consumption will gradually decrease, with sustainable alternatives quickly becoming the more fashionable choice.
But Comrade, who could possibly need more than one pair of black pyjamas? And do note this drivel is being proposed within living memory of entire countries actually being run that way.