Realist, not conformist analysis of the latest financial, business and political news

Burger King’s Whopper – Animal, Vegetable Or Mineral? Always Been Hard To Tell

We’ll confess that a good burger is one of the gustatory delights the world has to offer. Meat, bread, maybe cheese, salad, sauce, who wouldn’t like such a feast? Then there’re most burgers actually served which, to be ever so polite about it, fail to live up to the possible promise of the combination.

Which brings us to this announcement from Burger King:

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””] Burger King is helping to bring meatless meat into the mainstream. On Monday, the fast-food chain announced that it would begin testing the Impossible Whopper in 59 locations in St. Louis. The move is a partnership with Impossible Foods, a California-based company that uses a genetically-modified yeast to make its plant-based burgers taste and bleed like meat. “We wanted to make sure we had something that lived up to the expectations of the Whopper,” Burger King’s North America President Christopher Finazzo told Reuters [/perfectpullquote]

A grown man using a phrase like “expectations of the Whopper”. For all its glories capitalism certainly contains its cruelties, doesn’t it?

But it’s the Guardian’s headline which amuses:

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Burger King launches vegan Whopper: ‘Nobody can tell the difference'[/perfectpullquote]

We’ve never, quite, been able to decide whether the Whopper is, like its counterpart the Big Max, animal, vegetable or mineral. So we don’t suppose that moving from one subgrouping there to another is going to make all that much difference to the taste.

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5 years ago

“Progressives” seem to be drunk on power, now that they have tasted success, at least on the BBC, in destroying the concept of gender, and of whole major industries (coal mining, gas boilers and hobs, the internal combustion engine, to name just a few). They appear to have abandoned vegetarianism, so last decade, and have embraced veganism, which is funny because life is so much better for vegetarians, who can enjoy eggs and dairy products, subject of course to the guilt of destroying the climate, supposedly. A very respectable vegetarian burger pate can be made from an egg or two… Read more »

Jonathan Harston
Jonathan Harston
5 years ago

God, I don’t want my burger to bleed, I want the damn thing **COOKED**. If some scrofula attempted to extort money out of me for something that was bleeding I’d probably attempt to punch him.

Mohave Greenie
Mohave Greenie
5 years ago

Wish something could be done about those health killjoy that insist hamburgers be cooked dull gray all the way through. Punishment should be being pummeled with a well done steak.

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