We’ll confess that a good burger is one of the gustatory delights the world has to offer. Meat, bread, maybe cheese, salad, sauce, who wouldn’t like such a feast? Then there’re most burgers actually served which, to be ever so polite about it, fail to live up to the possible promise of the combination.
Which brings us to this announcement from Burger King:
Burger King is helping to bring meatless meat into the mainstream. On Monday, the fast-food chain announced that it would begin testing the Impossible Whopper in 59 locations in St. Louis. The move is a partnership with Impossible Foods, a California-based company that uses a genetically-modified yeast to make its plant-based burgers taste and bleed like meat. “We wanted to make sure we had something that lived up to the expectations of the Whopper,” Burger King’s North America President Christopher Finazzo told Reuters
A grown man using a phrase like “expectations of the Whopper”. For all its glories capitalism certainly contains its cruelties, doesn’t it?
But it’s the Guardian’s headline which amuses:
Burger King launches vegan Whopper: ‘Nobody can tell the difference’
We’ve never, quite, been able to decide whether the Whopper is, like its counterpart the Big Max, animal, vegetable or mineral. So we don’t suppose that moving from one subgrouping there to another is going to make all that much difference to the taste.