Fans are the customers of football, not the owners. Which makes this rant against Amazon Prime a little odd:
Players will earn more, clubs will spend more; every part of the football industrial complex will welcome this frothing new income stream. But in reality this money comes, as ever, from those who pay to watch. The entry of BT Sport into this marketplace was similarly trumpeted as a golden moment of choice. In practice it became necessary for football supporters to pay twice, to engage with yet another monthly contract, just to receive essentially the same service.
With the entry of a third major provider it remains a late-stage capitalism kind of choice. No matter how glossy and fun the Amazon product, how high the players’ salaries, English football fans are basically still being sold the same things they already owned in the first place.
Seriously, you’re never going to understand the economy if you’ve not got things like producer, consumer, straight in your own head.