From our American Correspondent:
If you watch much TV you’ve seen the commercial where a man gets his wife-or-live-in-girlfriend a Peloton as a surprise gift (if not, go click on it and come back). While there are a few things about the commercial that I found curious, the really interesting part is the controversy it has stoked.
When the woman opens her eyes and the gift is revealed her reaction is enigmatic, and this is where the fun starts. In all the commercials where someone gets a car for Christmas the reaction is clearly “hot Damn!”, however when our heroine gasps “a Peloton!” it isn’t clear if she is:
A) Thrilled “I can’t believe you got me the dream bike”
B) Disappointed “I wanted a tennis bracelet”
C) Dismayed “Why are you giving me this?”
As countless people have noted the woman is thin and looks fit, certainly not in need of shedding weight. So, what are we to make of her reaction and the underlying messages that must be contained in these 30 seconds? Freud may have said that “sometimes a cigar is just a cigar”, but not when you have millions of people just itching to be outraged with access to the internet.
The internet has had a mini-explosion of people outraged at the apparent fat-shaming hubbie/BF – clearly he’s telling her to get off her “not quite toned enough for me” ass. Given that we don’t know the backstory and her reaction is enigmatic perhaps it’s natural for people to guess at what she meant. But, seriously, outrage? At a fictional character’s reaction? When we don’t actually know why he gave her a Peloton?
Some people are just walking around waiting for something to piss and whine about. Personally I prefer Sondra K’s observation: “if you’re not outraged…maybe you just don’t feel like spending your life outraged”.