The momentum gained from the growth in women’s sport is at risk of being lost if it is not prioritised in discussions on how sport returns when lockdown measures are relaxed.
Such a warning comes amid concerns that women’s sport is being pushed down the agenda with devastating consequences.
Nothing like a crisis to make people ponder on what they value. And if something is found to be less valuable as a result of that pondering then, well, and?
Sport being, of course, hugely fun to those playing and often enough to those watching. That’s why near all human societies have some version of this adult version of child’s play. Which isn’t the thing that’s being whined about here at all. What is being insisted upon is that wimmins should be paid, as they only recently have been, to perform this enjoyment. Something which, in a free market and capitalist society, they will be if their doing so produces greater value than the other things which could be done.
And if it doesn’t – the worry producing said whining – then what that free market and capitalist society is stating is that the wimmins shouldn’t be paid for their enjoyment.
Once again, prices are information. Not information that we have to like but which we do have to pay attention to.