From our Swindon correspondent:
Milton Friedman might have had something to say about this
Women click the “beauty” button and some AI does various things to the photo and out go the wrinkles, maybe some blotches disappear. And if you don’t do it, some other woman will and maybe she’ll get the guy clicking on her for a date instead of you.
Which brings us back to Uncle Milty. Because what he said is that the sole purpose of a business is to be the agent of the shareholders. Not social responsibility, not political parties and pressure groups, but shareholders. Sadly, Google seems to be losing this. They started as an organisation based on a search algorithm that tried to gather what people ranked highly. They didn’t ask experts, they let the algorithm decide what people liked.