I will admit to not being terribly excited about Deliveroo – I’ve always found popping out to go get something to eat to be a useful break in the working day. Perhaps others disagree and it is, of course, differences of opinion that make markets.
However, it’s clearly something that drives certain people mad:
Covid should have been a boon for Deliveroo – but it still hasn’t turned a profit
Well, if that was in the financial press then that would be a reasonable and fair comment. If you can;t make money now then what in buggery are you doing? Of course the financial press would then take a deep breath and remember that they’re investing in new services and new markets – that’s what explains the loss rather than lack of revenue on mature lines and places of business. If you’re in a land race and have access to capital then why wouldn’t you do as Deliveroo?
The thing is this isn’t in the financial press. This is in The Guardian:
As we become used to convenience, we’re also becoming inured to its hidden costs. Ten years ago the idea of taxiing a McDonald’s double cheeseburger to your door would have been seen as an act of fin de siècle decadence, now we complain about the artificially low delivery fees. Just Eat Takeaway is already trialling free delivery, which will force Uber Eats and Deliveroo into a mutually assured race to the bottom. That cost will have to come from somewhere. Tech promised us a utopia, but convenience is still built on the inconvenience of those with the least power: restaurant workers and delivery drivers.
Perhaps customers have ventured too far into this frictionless reality to get out of it alone. Unions like the Independent Workers’ Union of Great Britain have done incredible work putting pressure on the apps, winning battles on health and safety protection. But the war will be won on regulation.
Yep, Deliveroo must be banned because consumers like it. That’s The Guardian we know and love, right?
Sigh. Sometimes I pine for the old socialism which was shit just because it was shit at producing what consumers wanted. Rather than this new socialism which insists upon banning what consumers like.